SCCA ON THE GRID
The popular show Mobil 1 The Grid featured the 2017 SCCA National Championship
Runoffs as the event visited the Indianapolis Motor Speedway. Mobil 1 The Grid takes
an up close look at the racing action, and featured a number of SCCA members in its
broadcast. If you missed television release you can still view the segment at www.scca.com.
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OF THE SPORTS CAR
CLUB OF AMERICA
s the 2017 season wound down and we started 2018, I’ve had the great
opportunity to spend more time with many leaders of the SCCA across the
Regions and Divisions that make up this great organization. And, on many occasions,
our discussions would close with them asking me something like this: “How are you
going to fix the SCCA,” or “How are you going to fix Club Racing,” or “Mike, when are
you going to fix our website?” These are, without a doubt, important issues that need
to be addressed, but they are not the most important challenge in front of the Sports
Car Club of America.
I believe we are at a critical juncture not only in the SCCA, but also across the broader
field of motorsports. This is not all doom and gloom. We do have real and virtual
alternatives to the experience that we offer seemingly popping up everywhere we look,
but because there are more options to participate and the barriers to entry have never
been lower, we also have more people than ever participating in motorsports. We just
need to capture our fair share of a growing market, right?
I for one think this dynamic is good news – but it is only good news for the SCCA if we
take advantage of the opportunity it presents. What’s the “opportunity,” you say? To invite
one of the participants from this expanding pool of enthusiasts who is often a friend, a
work colleague, or a family member to the next SCCA event you attend so they can:
• Work an apex alongside the likes of David Hsu, one of the best Flagging Chiefs in
• Ride shotgun with Tracy Lewis as she pilots the “Sledgehammer” around the cones.
• Take a walk on the wild side with Doug Liebman as he pilots that screaming ’ 71
Super Beetle to another RallyCross victory!
The sights, the sounds, the motion, and emotions of the SCCA are intoxicating, but
only if you experience them live and first-hand. Much like the fact that TV fails to bring
the IndyCar or NASCAR experience fully to life – TV, You Tube, Instagram, etc., just
can’t bring the above SCCA experiences to life with the real sights, sounds, and
emotions they truly deliver.
How would this “one-to-one” approach help to address the most important
challenge in front of the Sports Car Club of America?
If just 25 percent of the current SCCA member population would recruit just one
new member across 2018 (myself included!), get them engaged at the Regional level,
and give them the experience of their life, not only would we grow the Tribe by over
10,000 members, we would create a sea tide of momentum that would fuel this
organization forward. This simple “power of one” approach would also contribute
incremental funds that could be invested to improve our operations, improve program
outreach, and yes, provide us with additional resources to help improve the SCCA
web, mobile, and app digital experience. Who needs Kickstarter when we can
The “power of one” approach is simple, requires no additional infrastructure or
technology, and builds upon the core strengths of the SCCA: our people and the
#funwithcars experience we deliver.
I look forward to seeing you and your guest at the next event!
THE POWER OF ONE